Serving Those That Serve Others.

Semper SWAG is Freedom-Focused Veteran-Owned Small Business dedicated to providing quality apparel and accessories in support of Military and First Responders.

We are proud to donate a percentage of profits to charities that make an impact. If you have suggestions for meaningful giving or to make our site better, please send us a note. We would love to hear from you.

In addition to supporting Military and First Responder communities, we are committed to the victims of social injustice elsewhere in the world. As our site grows, our ability to give will increase. Please consider shopping with us and thank you for your support.

Always Faithful. Always Fighting.